I love shopping at Trader Joe's and Aldi, both of which seem to employ principles of simplicity in their business models. (During a trip to Germany to see Reformation sites last year, we shopped briefly at two outlets of Aldi Süd--the German Aldi chain voluntarily split in two some years ago--and I enjoyed those Aldi even more than the ones in this country. Here's a link to the website for Aldi Nord in Germany.)
Trader Joe's stores are always fun for me to visit, an experience as much as a shopping foray.
The homemade quality of the labeling, mentioned in this video from Business Insider, also is seen in the local stores' signage. On a visit to my local TJ's last week, the checker told me that she was also the "store artist," a graduate of the Columbus College of Art and Design. She spends one day a week creating, designing, and executing the beautiful hand-drawn signs that also give all Trader Joe's outlets their distinctive look.
But, in addition to offering quality products at better prices than other grocers specializing in more organic and fresher foods, Trader Joe's makes it easier to choose your purchases for several important reasons discussed in the video. Genius!
I don't fault Trader Joe's for the "sneaky ways" this video refers to at all. On reflection, the chain's "sneaky ways" are part of the reason I like its stores so much.
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