It's not an option for Christ's Church to stint on telling the truth about sin and forgiveness, law and gospel.
Churches and Christians who, in the name of their own version of "love," fail to use the keys which Christ has conferred on them, risk the immortal souls of both themselves and those who heed their false gospel.
Christ has entrusted us with the task of calling people to repentance, so that they can take up Christ's gift of forgiveness and new life. The "office of the keys" reposed in the Church is a sacred obligation. Martin Luther talks about it in The Small Catechism:
What is the "Office of the Keys"?
It is that authority which Christ gave to His Church to forgive the sins of those who repent and to declare to those who do not repent that their sins are forgiven.
What are the words of Christ?
Our Lord Jesus Christ said to His disciples: "Receive the Holy Spirit. If you forgive the sins of any, they are forgiven; if you retain the sins of any, they are retained."-John 20:23
"Truly, I say to you, whatever you bind on earth shall be bound in heaven, and whatever you loose on earth shall be loosed in heaven."-Matthew 18:18