In the thirty-plus years in which evangelism--sharing the Good News about Jesus--has been an obsession of mine, both as a layperson and as a pastor, I have seen lots of evangelism programs come and go.
Each one has promised to revolutionize individual congregations and lead to great spiritual and numerical growth in Christ's Church. I've had it up to my gills with church programs!
I'm not alone. Rice Broocks writes convincingly about the greatest form of evangelism.
By the way, preaching or telling others about Jesus is too important to be left up to preachers only and certainly shouldn't be confined to the pulpit. Every Christian needs to get into the act.