This may be part of the explanation:
July 29, 2014
Science Shows Why Marketers Are Right to Use Nostalgia
Nostalgia, by heightening feelings of connectedness, reduces
people’s desire for money, says a team led by Jannine D. Lasaleta of the
Grenoble School of Management in France. In one experiment, nostalgic
feelings increased people’s willingness to pay for desired objects. In
another, participants who were asked to draw pictures of coins drew them
10% smaller after writing about a nostalgic event.
Inducing warm feelings about a cherished past could bring big benefits
for those seeking to part consumers from their money, the researchers
say.
SOURCE:
Nostalgia Weakens the Desire for Money
No comments:
Post a Comment