For about two years now, Chris Riccobono, who owns Untuckit, has been telling the story of how he was inspired to become a shirt salesman. (He also clearly wants to be a model.) Finding a shirt that looked good untucked became his passion. His passion? Really?
Riccobono makes it sound as though his shirts are the answer to some pressing world need, akin to a cure for cancer or Middle East peace. Every time I see this commercial, I want to scream.
(I've held that in for two years. Now, I feel better.)
[Blogger Mark Daniels is pastor of Living Water Lutheran Church in Centerville, Ohio.]