Thursday, June 22, 2017

Is this a bid for the Nobel Peace Prize?

For about two years now, Chris Riccobono, who owns Untuckit, has been telling the story of how he was inspired to become a shirt salesman. (He also clearly wants to be a model.) Finding a shirt that looked good untucked became his passion. His passion? Really?

Riccobono makes it sound as though his shirts are the answer to some pressing world need, akin to a cure for cancer or Middle East peace. Every time I see this commercial, I want to scream.

(I've held that in for two years. Now, I feel better.)

[Blogger Mark Daniels is pastor of Living Water Lutheran Church in Centerville, Ohio.]

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