- Be sure to write posts with titles like, 5 Surefire Ways to Get Blog Traffic. Create titles like people see on the covers of magazines. Everyone likes to think that any challenge in life can be overcome by a few steps. It's usually a lie, of course. Life, after all, is more complicated than that. But people like to think that it's not.
- Be sure to use bullet-points as your primary means of communication. People don't have much use for the consideration of unknown mysteries. So, even if you don't have any idea what you're talking about, use a bullet point and you'll seem like an expert.
- Tell people how they can monetize their blogs...and their lives. Show them how, by being market-driven, cultivating their brands, and following whatever the crowd says is important to them, they can make money.
- If you're going to talk about politics, make sure that your every phrase has a sharp elbow and will make your readers cheer with malice. Nothing makes the readers of many political blogs happier than having their own points of view confirmed in ways that are vicious and condescending toward the opposition.
- Never discuss the most important issues of life. Never talk about the fact that all human beings are in need of the forgiveness of sin and freedom from death. Never talk about how desperately God loves all people, so desperately that He became human in Jesus of Nazareth, bore the death punishment for sin we all deserve, and then rose from the dead in order to give forgiveness of sin and new, everlasting lives to all who repent and believe in Jesus. It makes people uncomfortable when bloggers do that. It makes them think that maybe they aren't masters of their own destinies, after all.
I know exactly what you need to do to gain blog traffic...and I try never do it. (Most of the time, time, time.)
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